I’ve spent the last 4 years working in visual & product design, and for me design is less about how something looks and more about how it behaves. The pauses, the flow, the moments where nothing feels forced.

I design websites, apps & products with a strong focus on clarity, usability, and performance not just how things look, but how they perform. The goal is always the same: guide users naturally, reduce friction, and help the product do what it’s meant to do whether that’s driving conversions, generating leads, or increasing engagement.